BEVERLY HILLS, Calif., Sept. 15, 2026 /PRNewswire/ — Jordan Brand is expanding its commitment to performance with the launch of Jordan Strength, a premium line of training equipment inspired by the relentless work ethic that defined Michael Jordan’s legacy. The collection was unveiled today as part of a special event at Athletic Gaines, the elite Beverly Hills training facility led by performance coach, Travelle Gaines.

Built for athletes who strive for excellence, Jordan Strength blends performance-driven design with iconic Jordan Brand details. The collection includes dumbbells, kettlebells, barbells, a soft plyo box, adjustable bench and a half rack with integrated storage, creating a complete foundation for functional strength training.

Every piece is engineered for durability, performance, and versatility. Features such as interlocking bumper plates and streamlined storage solutions are designed to elevate training environments, from elite performance facilities to home gyms.

Finished in the iconic black, red and cement colorways, the collection draws inspiration from the legacy of MJ both on and off the court. Signature details, including Elephant Print accents on the dumbbells and kettlebells, pay homage to some of the most recognizable elements of Jordan Brand. References to Jordan’s six NBA championships are also incorporated throughout the collection, reinforcing the pursuit of greatness that continues to inspire athletes around the world.

The full collection will be available at NikeStrength.com and at participating Dick’s Sporting Goods stores beginning October 13.

About Dimension 6 Fitness: Headquartered in Portland, Oregon, Dimension 6 Fitness designs, develops, distributes and markets premium strength training equipment under the Nike and Jordan brands, for athletes training at home and for performance facilities worldwide.

https://nikestrength.com/

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SOURCE Jordan Brand