The new addition to Aura’s Ink frame lineup adds a smaller display with sharper detail, three new base colors, and a monochromatic design.

NEW YORK, Nov. 10, 2026 /PRNewswire/ —  Aura, the leading innovator in premium digital picture frames, today announced Aura Ink 10″, a compact, cord-free e-paper frame designed to bring photos to more spaces in the home. Building on the success of Ink 13″, the frame that introduced Aura’s award-winning Ink lineup, Ink 10″ adds a smaller size, more display colors, higher pixel density, and an elevated monochromatic design for any wall or tabletop. Like all Aura frames, Ink 10″ connects to the Aura app, where unlimited photos can be shared from anywhere.

Aura has more than 10 million users who shared over 1 billion photos last year alone, bringing memories into everyday life through its connected frames. A cordless frame has long been a top customer request, and advances in color e-paper, combined with Aura’s design and software expertise, made the Ink lineup possible.

“Ten years ago, we introduced our first digital frame with a simple goal: to help people feel closer to the ones they love,” said Abdur Chowdhury, CEO and co-founder of Aura. “Our customers love our frames, but we know some people want something different for their homes, without cords or a bright screen. What looks and feels like a simple, printed photograph is made possible by some of the most advanced e-paper technology. Ink brings us closer to a future where more of our digital photos live throughout our homes.”

SMALLER, MORE VERSATILE

Ink 10″ expands the Ink line’s versatility across the home, from desks and shelves to side tables and gallery walls. With a thin profile, dual-orientation design, and a dark linen-textured mat, Ink 10″ feels like a thoughtfully framed photograph rather than a piece of technology.

LESS GRAIN, SMOOTHER COLOR

The Aura e-paper line leverages E Ink to display color differently than a typical LCD screen. Instead of glowing pixels, it uses charged ink particles that dictate each pixel’s color, which Aura’s proprietary dithering algorithm arranges into patterns to create the illusion of a full-color image.

Ink 10″ is one of the first frames to feature the E Ink Spectra™ 6 nine-color system, including six core base colors (black, white, red, yellow, blue, and green) and three new custom base colors (off-white, mustard yellow, and orange). Aura tuned the new colors to fill gaps in the original color palette, with a focus on photos of people. The result is more even colors on faces, richer detail in textures like grass, and more natural transitions in gradients like a sky at sunset. A higher pixel density of 200 PPI, up from 150 PPI on Ink 13″, delivers sharper, more detailed photos for an e-paper display.

“Ink 10″ keeps what people enjoy about e-paper, like no cord and the calm look of a printed photo,” said Eric Jensen, CTO and co-founder of Aura. “We focused on making family photos look better. The simplest way to put it is less grain and smoother color. Underneath, it remains the Aura experience people love, where friends and family can effortlessly share photos from anywhere.”

“Aura knows what people expect from a digital picture frame, and that’s anchored our work together to bring e-paper into the home,” said JM Hung, President of E Ink Holdings. “By pairing that insight with E Ink’s expanded color system, Ink 10″ produces photos that more accurately reflect the colors around us.”

 SUBTLE LIGHTING, SMART ADJUSTMENTS

Because e-paper reflects light rather than giving it off, Ink 10″ includes an integrated front light that stays intentionally subtle. Using motion and light sensors, the light automatically adjusts throughout the day: adding gentle vibrancy when needed, turning off at night, and conserving battery when no one is home.

ADDITIONAL FEATURES

• Easy to set up and use on WiFi: Connect through the Aura app on iOS or Android to share unlimited photos for free, and invite family and friends to contribute from anywhere.
• One photo per day: To encourage mindful viewing and extend battery life, Ink 10″ refreshes overnight to show a new photo each day. Ink 10″ comes with a new transition for anyone who chooses to refresh more often, up to 12 times per day.
• Up to 3 months on a single charge: Unlike LCD screens, which need constant power to show an image, e-paper draws power mainly when the photo changes, delivering months of battery life on a single charge.*
• Calm Tech Certified Platinum: Ink 10″ received the Calm Tech Institute’s highest level of recognition, reserved for products that meet the strictest requirements for creating technology that supports human well-being.

Aura Ink 10″ is now available for $349 in the United States. It joins Ink 13″ and Aura’s portfolio of HD frames, including Carver, Aspen, and Walden, which remain excellent choices for customers who prefer the brighter appearance of LCD.

For more information, visit auraframes.com.

ABOUT AURA

Aura is the leading innovator in digital picture frames, built on the belief that photos and memories keep us close to the people who matter most. Founded in 2016, Aura reimagined the digital frame into a private space to share life’s moments just with the loved ones you invite, making it easy to send photos and videos from anywhere in the world using the Aura Frames app and have them beautifully displayed at home. With a top-rated line of frames and an intuitive, free photo sharing app, Aura consistently delivers unmatched quality through intentional home-inspired design, beautifully calibrated displays, a privacy-first architecture, and a platform that keeps getting better with new features. In doing so, Aura is leading the way for a connected future that strengthens real-life relationships. Today, millions around the world use Aura, with each frame creating small circles of family and friends sharing and reliving unlimited memories together.

Aura is headquartered in New York City, with products available on auraframes.com and through partner retailers in the United States, Canada, the United Kingdom, the Netherlands, Belgium, Luxembourg, Germany, France, and Mexico. Learn more at auraframes.com.

ABOUT E INK

E Ink Holdings Inc. (8069.TWO), based on technology from MIT’s Media Lab, provides an ideal display medium for applications spanning eReaders and eNotes, ESLs and retail media, digital signage, IoT devices and more, enabling customers to put displays in locations previously impossible. E Ink’s electrophoretic display products make it a worldwide leader for ePaper. Its low-power displays enable customers to reach their sustainability goals, and E Ink has pledged using 100% renewable energy in 2030 and reaching net zero carbon emissions by 2040. E Ink has been recognized for its efforts by receiving validation from Science-Based Targets (SBTi) and is listed in both the

DJSI World and DJSI Emerging Indexes and is listed in Taiwan’s Taipei Exchange (TPEx) and the Luxembourg market. For more information, please visit www.eink.com. E Ink. We Make Surfaces Smart and Green.

*Up to three months of battery life when changing one photo per day. Battery life will vary and depends on a number of factors, including, but not limited to, the frequency of image updates, app and button usage, the light level in the room where the frame is located, the amount of time per day the front light is illuminated, the location of the frame and whether it is in a high-traffic area, and environmental factors (e.g., WiFi strength and room temperature).

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SOURCE Aura Frames